New figures from the United Nations World Tourism Organization (UNWTO) show that international travel has not only bounced back but is now surpassing pre-pandemic momentum. Several destinations posted record-breaking arrivals in 2024–2025, with Seven countries standing out as global tourism powerhouses.

Here are the seven most visited countries in the world

1. France – 89.4 million visitors

France continues to lead the world in tourism, welcoming close to 90 million people. Its magnetic appeal cuts across culture, history, food, fashion, and art. From Parisian landmarks to picturesque wine regions, France’s well-connected transport system and diverse landscapes keep travellers coming in massive numbers.

2. Spain – 83.7 million visitors

Spain follows closely, drawing more than 83 million tourists. It's warm weather, coastal charm, and vibrant cities remain major attractions. Barcelona, Madrid, Seville, and the Balearic Islands headline its tourism map. The country’s sustainability drive and impressive list of UNESCO sites have also strengthened its global standing.

3. United States – 79.3 million visitors

The U.S. remains one of the world’s most varied travel destinations, recording over 79 million international arrivals. From urban icons like New York and Los Angeles to national parks and entertainment hubs, the country offers a broad mix of experiences. Strong marketing efforts and improved travel connections have helped sustain its high numbers.

4. China – 65.7 million visitors

China maintains its place among the most visited countries, with around 66 million travellers in the past year. Visitors continue to be drawn to its blend of ancient wonders and cutting-edge modernity. Landmarks such as the Great Wall and the Forbidden City, combined with fast-developing cities like Shanghai, highlight its evolving tourism landscape.

5. Italy – 64.5 million visitors

Italy completes the top five, attracting about 64 million visitors. Its global reputation for art, architecture, and cuisine remains unmatched. Rome, Venice, Florence, and Milan are perennial favourites, supported by strong cultural branding and a tourism sector known for warmth and hospitality.

6. Mexico – 38 million visitors

Mexico attracts around 32 million international tourists and six million domestic travelers each year. This is not surprising considering the country’s rich history, delicious affordable cuisine, and lively arts and culture scene. One of the main tourist attractions is the chance to explore the ancient ruins of the Mayan and Aztec civilizations, including famous sites like Chichen Itza and Teotihuacan. Other travelers go to enjoy Mexico’s stunning beaches in places like Cancun, Puerto Vallarta, and Cozumel. Mexican food is another big draw, with world-renowned dishes like carne asada, mole poblano, and guacamole. Additionally, visitors can partake in iconic festivals and fiestas like Dia de los Muertos (Day of the Dead), the Vive Latino music festival, and Cinco de Mayo.

7. United Kingdom – 30 million visitors

The United Kingdom is undeniably one of the most visited countries in the world, and it’s easy to see why. Comprised of England, Scotland, Wales and North Ireland, the UK boasts a rich cultural heritage, stunning landscapes, lively cities, and a reputation for being welcoming and friendly. It’s home to some of the most famous global landmarks, including Stonehenge, Big Ben, and Edinburgh Castle (pictured above). The capital city, London, attracts millions of tourists yearly with its diverse range of museums, art galleries, and iconic attractions like Buckingham Palace and the London Eye. Other popular destinations in the UK include the charming Cotswolds, the rolling hills of Scotland, and the historical city of Bath.