Big Brother Naija host, Ebuka Obi-Uchendu, has cautioned the 14 new male housemates who entered the house during the second launch of the show’s tenth edition, 10/10.

Ebuka briefed the housemates on the rules and expectations, warning that any form of brand promotion or sleeping for over two hours during daybreak would lead to eviction.

During a conversation with the housemates, he emphasised that the show had already started and that contestants needed to be energetic and engaging.

“If you say, I want to use the first week to get to know the housemates, it will just pass. The show has started today,” Ebuka stated.

However, the show host also encouraged the housemates to enjoy their time in the house, make friends, and speak their minds.

“We need people that have energy. Don’t be afraid to have fun, speak your mind. Enjoy yourselves in that house and make friends,” he noted.