The MAI Foundation for Women Empowerment and Advocacy, in partnership with the Mastercard Foundation, has launched the Imu Oru Upskilling Project — an initiative designed to empower and train 120 youths in Abia State with practical skills in carpentry, tailoring, and shoemaking.

The one-year project, which commenced recently, integrates the Igba Boi (Igbo Apprenticeship System) — a traditional socio-economic model where a master (Oga) mentors an apprentice, imparting trade and business knowledge over a defined period.

Founder of MAI Foundation, Chika Ezinma Obidike, explained that the apprenticeship model provides an immersive, on-the-job learning experience that helps participants develop real-world expertise and entrepreneurial confidence.

“The Imu Oru Upskilling Project goes beyond vocational training; it is designed to strengthen local economies, build resilient communities, and promote gender equality and socio-economic empowerment,” Obidike said.

She added that research has shown that beneficiaries of vocational programmes in Nigeria earn up to 30 per cent more than their unskilled peers, while over 60 per cent go on to train others within their communities, multiplying the impact.

Obidike further noted that, upon completion, each participant will receive starter kits and business resources to enable them to establish and grow their ventures, thereby creating ripple effects of opportunity and innovation across Abia communities.

Speaking on the partnership, Project Manager Amanda Obidike highlighted that the initiative reflects the shared vision of MAI Foundation and Mastercard Foundation to bridge critical skills gaps, empower young people, and drive inclusive socio-economic development.

“Beyond technical expertise, participants will also undergo intensive training in soft skills, business development, and financial literacy, ensuring they are well-equipped to launch, manage, and sustain their enterprises,” she said.