Popular filmmaker Ruth Kadiri's lack of acknowledgement at the most recent AMVCA ceremony has sparked mixed reactions from social media users.

Despite regularly creating and uploading new movies to her YouTube channel every week, gaining millions of views from people all over Africa and beyond, Kadiri hasn't won any awards, especially none from the AMVCA.

As a result, there have been divergent opinions among internet users. Some claim that Kadiri's films are low-budget, while others suggested that the AMVCA might not prioritize YouTube works.

In April 2021, Ruth Kadiri blasted the Nigerian International Film Summit (NIFS) for failing to acknowledge her at the Eko Star Film and TV Awards.

On her Instagram feed, Kadiri called out the award's organizers for ignoring her and her work,
despite her efforts in the film industry.

She accused MO Abudu and the Lagos State government of disregarding her, emphasizing the importance of
following proper procedures in the film industry and vowing to continue working hard and resisting peer pressure.

The African Magic Viewers Choice Awards (AMVCA) took place on Saturday, May 11, 2024. At the AMVCA 2024, actress Kehinde Bankole won the Best Actress award.

Wale Ojo received Best Actor in a Lead role, while Genevova Umeh and Demola Adedoyin won Best Supporting Actors.

See some comments here

Ola_mara_mma: "Nothing really concerns Ruth Kadiri with AMVCA…. Omolomo go upload new movie this week on YouTube and cash out her Millions…. A win is a win"

Prosper4Osazee: "At the end, it's not about the awards, it's about children's school fees and quality of life you live"

cruisenation: AMVCA rewards excellence, not mediocrity. These people need to understand that acting and movie production is not a walk in the park, it is serious business. She has chosen the YouTube path, to make money from views, whether it makes sense or not, just sha act and put it there. She is rich and that’s what she wants.

John_3: Ruth YouTube movie is just one level above Asabawood and that is a fact.

AlabiKimbiz: "At least she is making her cool cash"

EvelynEhidiamen: "She dey cash out on a stead! If you notice, Omoni Oboli don divert enter YouTube too"

GA